Brad Pitt launches “Genderless” skin care line

In an interview with Vogue to cover the news, the 58-year-old promised to bring a new “genderless skincare essential” that he has co-developed with his family. Perrin. Pitt is no stranger to working with Perrins as they were also his partners in the creation of the Château Miraval Côtes de Provence Rose.

Despite being the owner of the brand, Pitt is still aware of not being the face of the brand, wanting it to really stand. Even so, Pitt has taken the whole experience, from using his scientific understanding of grape antioxidant use to determining which of the 13 grape varieties is grown on the estate. Provence will provide the most suitable antioxidant. characteristic. The result has resulted in GSM10, a proprietary molecule found in Le Domaine’s Cleansers, Serums, Creams and Lotions. It is said to have anti-aging properties and even act as a powerful antidote to oxidative stress.

An added value of using natural products from the Miraval property is that it does not use any pesticides in its farming. The soil is rich in clay and limestone and is tilled while the vines are not irrigated. This allows the roots to grow deeper and, therefore, can get more of the soil’s nutrients. In the interview, Pitt revealed that having a skincare brand was not intentional and it only started when he felt that his team had something important. He talks about the importance of making sure Le Domaine is gender-neutral and explains that he just believes in “getting along with people as much as possible”. As he builds his new skin care company, Pitt ponders the true values ​​of life, and the older he gets, the more the need for quality of life becomes a common theme for Le Domaine.

He further revealed that one of his famous exes influenced his brand and beauty routine. According to People.com, when speaking to the magazine, he said: “I love what Gwyneth (Paltrow) did. She’s still a really close friend, and she’s built this empire. She’s always had that in her as a curator and it’s been a lovely creative outlet for her. In fact, come to think of it, she was probably the first person to make me even wash my face twice a day…maybe. ”

One thing to note about Pitt’s skincare line is “Genderless”. Also, taking to Twitter, one user pointed out that the site mentioned “conservative-free” when they meant “preservative-free”. The tweet immediately went viral and everyone on social media is divided.

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